She defines herself as “salon hairdresser”, considering her profession as an inspiring and challenging challenge, as well as a source of learning and self-realization
In her vision, it is essential to have the optimum conditions to lead a team that is oriented towards the same goals: continuous formation, excellence in the treatment and customer service, efficiency and quality in every cut, shape and color, creativity and technical innovation.
Sincerity, cordiality, elegance, dedication and empathy are part of the values that Amparo Fernández defends and reflects day by day in “La Pelu” salon in a practical, effective and tangible way, her business training, her emotional management and her internal and external communication.
As a result of her efforts to improve, she has participated in a large number of Spanish competitions, leading her to be Prenominated by the Club Fígaro to Best Hairdresser of the year 2014 and 2016, Finalist in Tocado Awards 2014, awarded with the Q ** of Quality, The Global Star Salon and the Star to Creativity in 2013 (Q-Hair Awards, Spanish Hairdressing Quality Guide), Style Masters Spain 2012 finalist, and she is an associate member of Club Fígaro from the beginning. These recognitions and alliances have given a new impetus, providing more security when it comes to creating and innovating, leading her to expand her collaborations in audiovisual productions and with fashion designers.
The success in these fields, led her to create her own collections, all of them occupying important pages and even covers in the most well-known professional magazines such as C & C Magazine, Coiffure Magazine, Tocado, Peluquerías Hair Style, Estética Modacabello, Beautymarket, Tupelu.com, etc. At present, La Pelu has focused its efforts on its international projection, with the consequent media repercussion in countries like UK, Bulgaria or Italy, through publications in specialized magazines like Creative Head Mag, Art Coiffure, or Scissors, among others
The team of La Pelu Amparo Fernández is a united group of professionals who feel satisfied living the hairdresser in an intense way. We have people linked to the profession with interest in training and continuous improvement and enjoying this way of understanding the Personal Image. All people evolve in the company, improving their capacities to occupy positions of greater responsibility and all are equally important regardless of the position or work they perform.
In this year, Amparo Fernández is living a great moment in her personal trajectory. She has been prenominated for the third time to SPANISH HAIRDRESSER, CLUB FÍGARO, she has been appointed Artistic DIRECTOR of the first edition of the IMAXE AWARDS, and she has inaugurated the exhibition “30 years of art and identity”, a photographic exhibition that goes over 30 years of history of La Pelu – Amparo Fernández on the occasion of the celebration of the 30th anniversary.